Amazon Prime Day is Coming to Singapore on 16 July for the First Time Ever

Ready to score massive deals and discounts on groceries, kids’ toys, homewares and much more? Get ready for Amazon Prime Day on 16 July, and check out some of our top picks!

Do you love a deal, mamas? For years we’ve watched with envy as Amazon.com in the U.S. and other countries has rolled out massive deals and discounts exclusively for their Prime members, now they are finally sharing the love in Singapore. And we don’t just get a day, we get a day and a half!

From 16-17 July (that’s Monday and Tuesday of next week!), Amazon Prime members will enjoy 36 hours to shop an epic day and a half of deals across Amazon’s seemingly endless array of categories, including:

• Kitchen
• Grocery
• Toys
• Automotive
• Electronics
• Lighting
• Bathroom Fittings
• Office Supplies
• And more!

We’ve been massive fans of Amazon Prime Now ever since it debuted in Singapore last year. Besides its super convenient free two-hour delivery on all sorts of groceries and other goods, other perks include free international shipping on over 7 million items from the U.S. (we’re talking everything from Rubbermaid containers, to Melissa and Doug and Leapfrog toys, to fashion labels like Rebecca Minkoff and BCB Generation); free access to Amazon Prime Video (loooove us some Marvelous Mrs. Maisel!); and the gaming platform Twitch Prime (anyone else’s husband obsessed with Call of Duty WWII?).

And Amazon Prime Day features even more awesomeness. New this year, members can shop Prime Day Launches – exclusive new items and special products available just for Prime members for a limited time. Plus, every day leading up to Prime Day, members in Singapore will discover even more cool exclusive deals and offers. Like… 40% off AmazonBasics items (we are obsessed!), hundreds of hours of free gameplay on Twitch Prime, and a free PC game every day through 18 July.

Wanna know more? Check out our gallery of top picks just for Sassy Mamas (and their kids!) from the likes of L’Oreal Kids, Play-Doh, WowWee and much more!

How it works:

Amazon Prime Day launches at noon on Monday 16 July, and runs through 11:59pm on Tuesday 17 July. Be sure to fire up your Amazon Prime Now app, and if you don’t have Prime membership yet, you can sign up for a 30-day free trial by visiting www.amazon.com.sg/primenow.

Do it ASAP, mamas; besides the exclusive deals that are on every day, for a limited time customers can sign up to Prime for just $2.99 per month (instead of the list price of $8.99 per month)!

Happy Shopping!

www.amazon.com.sg/primenow

Regular price: $19.90
Prime Day price: $4.00
DISCOUNT: 80%

Play-Doh is ALWAYS a winner with kiddos, and it’s hard to argue at this awesome price! Includes 6 containers of Play-Doh, plus 14 themed cutters, a roller, and two double-sided playmats that include story prompts. This is such a fun, hands-on way to encourage early language and literacy skills while wee ones try their hand at creating characters, settings and plots.

Regular price: $36.90
Prime Day price: $15.00
DISCOUNT: 59%

Unicorns: so hot right now! Alika is a magical purple baby unicorn that loves to hold onto kids’ fingers. This magical interactive pet responds to noise, motion and touch with blinking eyes, head turns, and a whole bunch of super cute noises. She’ll even blow you a kiss back if you blow one to her first!

Regular price: $168.00
Prime Day price: $55.00
DISCOUNT: 67%

Time to TREAT YO SELF, mama! Combining advanced massage techniques with high tech components like air pressure technology, carbon fibre infrared heat therapy and vibration, this luxe little eye mask is the perfect antidote to overworked eyes. Skip the spa and kick back with this crows feet fighter!

Regular price: $25.00
Prime Day price: $12.50
DISCOUNT: 50%

There’s never a bad time for at-home art projects, and with this rainbow of high-quality coloured pencils, your kiddos will be able to go to town, mama. And this is a seriously fab price; we plan on stocking up because art supplies cost way more when you buy ’em at the store!

Regular price: $69.90
Prime Day price: $39.90
DISCOUNT: 43%

Is there anything this little dynamo can’t pick up?! We love the wet-dry feature, which encompasses everything from liquid kitchen spills to pet fur. There’s even a soft brush especially for upholstery, because #LifeWithToddlers.

Regular price: $8.90
Prime Day price: $5.79
DISCOUNT: 35%

We challenge you to find a more deliciously scented shampoo for bathtime, mama! Paraben-free and extra gentle, this yummy shampoo gently cleanses and conditions hair to leave it super shiny and smooth, and it’s opthamologist-tested to ensure its totally tear-free for kiddos!

Regular price: $34.90
Prime Day price: $19.45
DISCOUNT: 44%

These are Singapore’s #1 Multivitamin Gummies! Manufactured in the U.S. from premium grade ingredients, they are completely free of artificial flavours, colours, and preservatives. Packed with 16 essential vitamins and minerals, these gummies support immunity, growth and development.